What Is LEGO?

The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name - which comes from the Danish phrase meaning to always "play well" - encouraging children to use their imagination and build whatever they can dream up. Author Jim O'Connor describes how a simple concept morphed into a cultural phenomenon. Paperback, 112 pages. For ages 8-12.